• Welcome to the Digital World

    The digital landscape is constantly shifting and magazine publishers need to re-invent themselves to attract new readers to keep advertisers interested in their brands. Print will never die as it delivers an audience that online cannot deliver or hope to deliver. There is an opportunity for magazines to become the conversation medium to differentiate themselves from other media and this blog will explore ways on how this can happen.
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Real Time Marketing – Keeping the the store open 24/7

Did you know that it has been 3 years since the first iPad was released, the iPad 1 is now obsolete. Owning a smartphone, tablet, laptop is now the new norm and its usage is changing consumer buying behaviour. One of these changes, that magazine publishers will have to adapt to, is called ” Showrooming” … Continue reading

Blackberry Z10 Product Review – Blackberry comes out swinging

The latest salvo in the smartphone wars by Blackberry (formerly RIM) through the BB Z10 launch on January 30 in Canada has the risk of any product launch…you hope you have a hit. It looks like they the did their homework and followed a textbook product launch of a market leader with a big marketing … Continue reading

Digital Privacy Issues – The Internet can be a creepy place. Lets keep the creeps out.

What inspired this posting was a stat that said 16% of the people in an Adobe survey thought that internet advertising was creepy – it is a world you share with fake people, fraudsters, thieves, con men and of course you and me. To weed out this element, there is political movement in creating a … Continue reading

Windows 8 Review – A look at Windows 8 ecosystem

The Consumer Electronics Show (CES) held January in Las Vegas is the biggest technology event on the planet. One new product that caught people’s attention at the show was Tactus’ bubble screen technology. It is pretty cool. Tactile keyboard buttons magically pop up on the tablet screen and disappear when you do not need the … Continue reading

2012 Year in Review – Is your magazine in the digital spin cycle?

As I reflect on the year gone by it gives me a chance to decipher all the market turbulence publishers had to deal with in 2012. My latest concern is the frustrations of all the new technologies publishers have to sort through. As I start another chapter in my career, I am working on media strategies … Continue reading

Nokia 900 4.3“ Windows Phone. Will there be a Window’s phone or tablet in your Xmas stocking this year?

The partnership between Nokia and Windows for a new generation of smartphones can be seen in the Nokia 900 series smartphones. The Windows 8 version the 920 was just released for this Xmas along with the launch of the Window 8 desktop OS and Surface tablet by Microsoft. This model gave me a chance to … Continue reading

Infographics – The new digital fast-food for web content

My fascination with infographics started 18 months ago, when I met Jennifer Windsor, an art director from Edmonton, at the Alberta Magazines Conference. She mentioned that she wanted to do some post-graduate studies on infographics. Since then, I have been keeping a watchful eye on the usage of infographics as a creative form of expression … Continue reading

The Google Nexus 7 Tablet – Another Android tablet in a crowded market

It was inevitable that Google would enter the tablet race. Google launched the Google Nexus 7 tablet this year in July, and according to press releases, it has been selling very well… or has it? When it was launched, it apparently sold out very fast in stores, but sales results were not reported. Or is … Continue reading

Digital Street Smarts – The Art of the Online Scam

How do we protect ourselves from the underground element of the internet? It seems that they have free rein to do as they please without punishment, due to legal jurisdiction, legal costs and the sheer number of them, that will have you chasing them all over the world, which is a waste of time. My … Continue reading

What is your Smartphone Strategy? A Look into the Crystal Ball

While all the talk the past year has been about tablets, we all forgot all about how important smartphones are as part of the digital mix for a magazine brand. You know the device that used to be a phone but now has a web browser, email, touch interface, camera, app store etc. I dug … Continue reading