Real Time Marketing – Keeping the the store open 24/7

Did you know that it has been 3 years since the first iPad was released, the iPad 1 is now obsolete. Owning a smartphone, tablet, laptop is now the new norm and its usage is changing consumer buying behaviour. One of these changes, that magazine publishers will have to adapt to, is called ” Showrooming” … Continue reading

Digital Privacy Issues – The Internet can be a creepy place. Lets keep the creeps out.

What inspired this posting was a stat that said 16% of the people in an Adobe survey thought that internet advertising was creepy – it is a world you share with fake people, fraudsters, thieves, con men and of course you and me. To weed out this element, there is political movement in creating a … Continue reading

2012 Year in Review – Is your magazine in the digital spin cycle?

As I reflect on the year gone by it gives me a chance to decipher all the market turbulence publishers had to deal with in 2012. My latest concern is the frustrations of all the new technologies publishers have to sort through. As I start another chapter in my career, I am working on media strategies … Continue reading

Infographics – The new digital fast-food for web content

My fascination with infographics started 18 months ago, when I met Jennifer Windsor, an art director from Edmonton, at the Alberta Magazines Conference. She mentioned that she wanted to do some post-graduate studies on infographics. Since then, I have been keeping a watchful eye on the usage of infographics as a creative form of expression … Continue reading

The Google Nexus 7 Tablet – Another Android tablet in a crowded market

It was inevitable that Google would enter the tablet race. Google launched the Google Nexus 7 tablet this year in July, and according to press releases, it has been selling very well… or has it? When it was launched, it apparently sold out very fast in stores, but sales results were not reported. Or is … Continue reading

Digital Street Smarts – The Art of the Online Scam

How do we protect ourselves from the underground element of the internet? It seems that they have free rein to do as they please without punishment, due to legal jurisdiction, legal costs and the sheer number of them, that will have you chasing them all over the world, which is a waste of time. My … Continue reading

What is your Smartphone Strategy? A Look into the Crystal Ball

While all the talk the past year has been about tablets, we all forgot all about how important smartphones are as part of the digital mix for a magazine brand. You know the device that used to be a phone but now has a web browser, email, touch interface, camera, app store etc. I dug … Continue reading

Paid Digital Content – Creating scarcity in cyberspace : Part One – B2C

I attended some great conferences and parties in Toronto and Vancouver this past June, conferences are a good time for reflection and to learn something new. In Vancouver, I learned about a site called the “Creative Commons” (http://creativecommons.org) that protects a writer’s digital distribution rights through licenses. I attended an entertaining seminar, “What it really … Continue reading

Blackberry Playbook 7” Tablet Review – Putting back the chic in the Rim brand?

How do you reinvent a Canadian success story. You start with a company with sales of $20 billion ( Size of the magazine ad market in the USA), 33% market share of the growing global smartphone market, 90% market penetration with the Fortune 500 companies for your products and the market leading mobile email encryption … Continue reading

Technology Alphabet Soup – 5 tech terms you should know

You know with technology it never stands still and there is always something new on the horizon and the tech industry likes to create new meanings for words, use acronyms for technology descriptions, or just create new words. The best example is Google, it is now a new verb in everyday parlance – “Just Google … Continue reading